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learn the map market process

Attract new, juicy markets. Step-by-step.

The ultimate 3 track course on using customer research to expand into new, high-growth market segments

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Hi there, you're our ideal audience

Smart PMs use Map Market to get into their customer's shoes.

for product managers

Course creators use Map Market to effortlessly fuel subscriber growth.

for instructors

Work-Out how to stay authentic while growing like a pro.

for content creators

get the most bang for your buck

Map your way to fresh, valuable & actionable insights

See Things From The Audience's Shoes

We go beyond "customer-centric" platitudes and make it easy for anyone to apply specific behavioral UX research techniques to uncover what an audience truly cares about, what draws them in, and what makes them take action.

Craft Authentic Content That Resonates

Eliminate the zombie words in your storytelling and content strategy. Untangle and test your best content ideas. We help you prioritize content that resonates at a deep emotional level, contains valuable takeaways, and creates lasting memories for your audience.

Convert More Customers

Conversion optimization isn't just about metrics and A/B testing. It's about getting to the root of an audience's motivating factors. Map Market helps you answer why. Why do people switch? Why do they care? Why do they come back?

Grow Your Following, Effortlessly

Growing an audience shouldn't feel like work. It should come naturally. That's why the latest generation of online course creators, work-from-home instructors, and experts use Map Market to discover new ways to grow an engaged community.

Sellers, inventors &  startups use Map Market to optimize their funnels.

for entrepreneurs

How do our work-outs fuel creativity?

Each Map.Market lesson features a professionally recorded audio track by our vetted, world-class team of experts.
"People make sense of the world using stories"
Everything is designed to get people thinking.
"Strangely calming, yet thought provoking"
We break ideas down into bite-sized chunks. Each lesson provides you with something to stew on as well as something you can instantly take action on.
"It makes you think. Then, it motivates action"
Not only does this allow our students to get knee deep into a lesson while they commute, fold their laundry, or brush their teeth — it's simply a better way to inspire new creative ideas.
"Audio that inspires"

We pride ourselves in the fact that our students get inspired more easily by our short, punchy tracks. Due to the practicality of each lesson, novices and experts alike are able to transform their newfound knowledge into real world results.
"It doesn't feel like I'm getting taught..."

It feels like a knowledgable friend is helpfully explaining a new idea — unpacking the concepts gradually and with great care.
"I'm on the edge of my seat"

Our Values

Push Boundaries

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Get in Touch

Win Together

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See Services

Constantly Learn

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Our fans, friends and clients include 200+ software teams including —

Who uses map.market?

Our frameworks have been used by enterprise companies and early-stage startups to grow their business, faster.

AllStacks (raised $4.7M)

Tested product-market fit for a new market & feature set.

Appia (raised $45M, acquired)

Tested product-market fit for a new product collaboration.

ArchiveSocial (raised $53M)

Architected the strategy for testing two potential markets.

Bossa Nova (raised $70M)

Identified areas of opportunity for using robots in retail stores.

Capterra (acquired by Gartner)

2 day, custom workshop using feedback to build their roadmap.

Clearbrain (YC 18, acquired)

Defined roadmap & marketing using customer feedback.

Facebook (IPO)

We did not work on a top secret project with their team.

Fountain (YC 15, raised $23M)

Helped expand their market beyond gig economy companies.

KISSmetrics (raised $16.4M)

Held a 4 week workshop on using feedback in their product.

Netsertive (raised $48.5M)

Identified and iterated on areas of friction and progress.

Proximic (acquired by Comscore)

Completely redesigned the app based on customer feedback.

Reveal Mobile (raised $6M)

Rapid prototyping & MVP validation for their app.

Signifyd (raised $100M)

Gathered customer feedback to hone product design.

Spreedly (raised $75M)

Crafted positioning and pricing to increase conversions.

TransLoc (acquired by Ford)

Crafted sales & marketing collateral for six figure deals.

three course tracks

Take all three to become fluent in customer discovery, product-market fit and messaging resonance.

get started for free

Choose any lesson,
the first one's on us

Get the lessons that have helped 200+ companies find product-market fit, grow & scale over the last 11 years.

Map New Markets

Learn how to identify a new market by reading market signals.

book a free session
Hone New Messages

Practice crafting unique, persuasive value-centric messaging.

book a free session
Reposition Your Value

Utilize creative approaches to reposition your value hypotheses.

book a free session
Understand Needs

Deepen your understanding of a  market’s specific needs.

Book a free session
See What Resonates

Discover which messages your target audience responds to most.

book a free session
Optimize Targeting

Identify where you should place small bets & when you should double down.

book a free session

Prime An Incoming Class For An Accelerator Program

We work with accelerator programs to prime incoming classes with the best methods to discover customer needs, align their messaging with customer pain points, and map growth market segments.

That way, accelerators can focus on practice, not theory.

GROUND TRANSPORT

Experience a smarter way to move your goods.

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LEARN ABOUT US

Fast & Convinent

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11 Years of experience & counting

World-class companies trust us for their business

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4/8/2020
Stop getting your balls electrocuted

The five little words that changed the way I think about products, markets, and raising money.

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5 minutes
3/25/2020
Regrowth After The Storm

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3/23/2020
The Max Diff Difference

Compared to other ranking systems, Max Diff is a more objective and quantitative way to gain insight into the solutions that would be most valuable to your customers.

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3/23/2020
Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?

Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren't accidentally creating a customer base of app addicts

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Our three work-outs can be completed in any order

M

Map Juicy New Markets

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A

Attract Your Audience

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P

Prototype The Future

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